Trinity Car Rental Boutique is one of the top names in high-end car rentals in the UAE, known for exceptional service and an exclusive fleet of luxury vehicles.
ROLE
SMM
PERIOD:
October 2023 — Present
FORMAT
Full-time project
My Role & Responsibilities
Project Overview
The goal was to build a structured, high-end digital presence that reflects the brand’s level of service and differentiates it within the competitive luxury market.
The concept blends minimalism, energy, and the visual rhythm of Dubai — combining aesthetics, lifestyle, and motion.
Responsibilities
As the SMM Lead, I developed and managed the entire communication and visual direction of the brand’s social media presence:
Profile packaging & visual identity
Content strategy and tone of voice
Daily management of Instagram (posts, stories, Reels)
Cross-platform posting (TikTok, YouTube Shorts)
Communication with photographers, videographers, and designers
Performance analytics and content reports
Concept & Approach
The visual language of Trinity was built around contrast — clean lines, metallic textures, and Dubai’s light.
Each post communicates lifestyle and precision, reflecting the emotion of driving premium cars through the city.
+230% engagement growth within 3 months
Increase in direct bookings via Instagram
Strengthened brand awareness within Dubai’s premium audience
Developed consistent visual and content system
Results
Stories design and feed aesthetics
Creating a consistent visual style for Stories and the Instagram feed: templates, color system, typography, and layout decisions that reflect the premium identity of the brand.
Cross-posting across social platforms
Publishing and adapting content for TikTok, YouTube Shorts, and Reels to maximize visibility and reach across multiple channels.
