Brand & Mission
Every wall tells a story.
In this brand, wallcoverings are not just surfaces — they are emotions translated into texture.
They shape the atmosphere of a room, guide its mood, and reveal its character.
Here, color becomes energy, texture becomes language, and every pattern becomes a narrative — from quiet sophistication to bold artistic expression.
Each collection sets its own tone: nature, luxury, serenity, movement — allowing a space to mirror the people within it.
My mission was to craft a refined and cohesive digital aesthetic, and to build a production system that conveys the brand’s soul through visual storytelling.
Visual creation and Stories design
Developing a cohesive visual direction that reflects the artistic and premium nature of the brand.
Client
Yana Svetlova Wallcoverings
Country
UAE
Format
Project-based collaboration
Role
SMM Lead / Creative Producer
Period
March 2025 - October 2025
Social Media
Instagram, LinkedIn, Pinterest
Creative production and shoot organization
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Full-cycle content production — from concept to final delivery.
Tasks included:
Developing creative concepts and moodboards
Selecting locations, interiors, and props
Coordinating photographers, videographers, and designers
Directing the visual style on set
Ensuring all produced content matched the brand’s premium identity
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results
Increased reach and impressions through high-quality Reels and visually-driven storytelling.
Strong improvement in profile navigation and time spent on the page, thanks to refined feed structure and Stories design.
More saves and shares — especially for content focused on textures, details, and behind-the-scenes production.
Noticeable growth in followers and audience engagement due to a consistent, aesthetic visual system.
